Workwear and Corporate Clothing Show gains bigger international contingent
09-Dec-10by Annie Byrne
The Workwear and Corporate Clothing Show will have a broader international exhibitor and visitor mix in 2011 after striking a partnership with the UK Trade and Investment (UKTI) agency.The annual show will next take place at Ricoh Arena in Coventry from 5-6 April. Catherine Christie, the editor of Director-e magazine which organises the event, said its partnership with UKTI enabled it to produce a new show website geared towards attracting international companies as exhibitors and visitors. The event was also promoted through the recent Expo Protection event in Paris.Reflecting this international flavour is a dedicated Tunisian Pavilion featuring a delegation of companies from the Ethiopian Textile and Garment Manufacturer Association. Christie said it was also seeing increased interest from other international brands to exhibit and confirmed Australia-based Pacific Brands as a significant new participant.“About 30 per cent of exhibitors are international companies at this stage,” Christie said. “The UK industry is very volatile at the moment and going through difficult times, and it’s vital we grow internationally.“The UKTI has chosen to support us because we’re bringing money into the country,” she adds.For the first time, the Workwear and Corporate Clothing Show will include a buyer-supplier networking cocktail reception aimed at giving industry representatives an opportunity to meet socially. The co-located WorkIT Conference will focus on the latest developments in IT solutions alongside major developing trends, new legislation and challenges facing the entire supply chain next year.Alongside exhibition stands, a major focal point will be six separate fashion parades, or three per day. Each consists of 10 sponsored scenes choreographed by leading professional Debbie Astell.The 2010 Workwear and Corporate Clothing Show attracted 1,900 visitor registrations (unaudited) and 85 exhibitors. Director-e hopes to secure at least 100 exhibitors and over 2,000 registrations to its fourth edition in 2011. Ricoh will be the site for a variety of new shows next year, including three back-to-back trade exhibitions from Lyme Media and Events, and a new Timber Expo in September.