WTM 2010 to out gay, bi and transgender travel habits
29-Jul-10by Annie Byrne
Reed Exhibitions’ World Travel Market (WTM) will unveil results from an international survey into the travel and leisure patterns of the lesbian, gay, bisexual and transgender (LGBT) community at this year’s event.Analysis of the findings, by gay marketing specialists Out Now, will form the backbone of the WTM LGBT seminar, organised and moderated by Out Now chief executive Ian Johnson."WTM is the logical place to release the findings of this new Out Now LGBT market research study," says WTM chairman Fiona Jeffery. "Out Now and WTM have worked together for five years, promoting an understanding of the lesbian and gay tourism market development.”The survey will reveal information on LGBT travel habits including preferred destinations, annual tourism spending, lifestyle leisure preferences, frequency of air travel, overall tourism expenditures, income and gay honeymoons.