Andrew Harrison: Making fun pay RB

New study shows industry not using sensory experiences to full potential

Andrew Harrison, ESSA director looks to encourage and foster a more collegiate sensibility among event industry professionals.


I was listening to the roars of laughter during an anarchic after-dinner game at this year’s In The Rough and was wondering why do we do it?


By ‘it’ I don’t mean raising money from a room full of event industry professionals, or even having a golf competition. I mean why do we, as an association, devote time and energy to events that, in many people’s eyes, don’t appear to have any obvious benefits beyond fun or fundraising?


In the Rough 2015 was the biggest ever, with 94 competitors and 130 guests at the evening dinner and prize giving, with representatives from across the whole industry in attendance, sponsoring tees and providing all important event support and sponsorship.


Although a well-polished process on the organisational front, In the Rough requires thought and preparation into making it happen, both on our part and that of everyone involved. Even attending an event like this is a considerable investment in time, so the success of this year’s event is a testament to the infectious enthusiasm it generates.


But when there are so many pressing ‘hard’ business issues and industry developments that an association like ESSA deals with on a daily basis, from providing help navigating new legislation or developing international business links, why commit resources to ‘soft’ association activities like golf days?
This is a question I hear none too frequently.

Support Specialist
Posted by Support Specialist
PopularComments
Twitter Facebook Google+ LinkedIn

Related Stories

AEV publishes Size and Scale Index of Events

The Size and Scale Index of Events (SASiE) has published its latest report analysing the data collected over 2015 from the participating venues and organisers.

QEII adds £100m to economy, finds report

The QEII Centre generated £218m of gross UK expenditure in 2015/16, creating a GVA (Gross Value Added) of £100m, according to a new economic impact study.

New network for young #eventprofs launches

A new network aimed at young professionals in the business events industry has been launched, in the form of Meetings + Millennials.

Others on EN

A one-time opportunity

A one-time opportunity

As the countdown continues to the GDPR, event profs need to prepare, says Hellen Beveridge, head of strategic insight at Circdata.
National mourning

National mourning

Mark Blair, divisional director of InEvexco, considers the insurance implications of the death of a monarch.
David's Inferno: The comfort zone

David's Inferno: The comfort zone

In the first of his new series of monthly columns, Cvent’s senior marketing director David Chalmers says it’s important to break out of the comfort zone.

The Showlite Heroes

Most Read Stories

Fit for the 21st century

Fit for the 21st century

Andrew Harrison, ESSA director, says we should always fight to bring talent into the industry and encourage an appetite for success.
I'm a believer

I'm a believer

Sam Cande, group commercial director at Centaur Media, says no secret sales technique can compete with belief in a product.
Lourda Derry: Making the connection

Lourda Derry: Making the connection

Lourda Derry, director of Easyfairs UK addresses the science behind operations and the profile of our audiences.

Latest News

Artexis Easyfairs wins the 2017 UFI Education Award

Artexis Easyfairs wins the 2017 UFI Education Award

UFI, the Global Association of the Exhibition Industry, has named Artexis Easyfairs as winner of the 2017 UFI Education Award.
The NEC to drive 2022 Commonwealth bid

The NEC to drive 2022 Commonwealth bid

The city of Birmingham is to place The NEC at the centre of its bid to host the 2022 Commonwealth Games.
New Upper Street Events CEO announced

New Upper Street Events CEO announced

Upper Street Events (USE) announced today that Julie Harris, formerly group managing director of Immediate Media Company, has been appointed as CEO.

Latest Features

Gateway to Europe

Gateway to Europe

EN catches up with the MD of newly rebranded JMT, fresh from their win at the EN Awards
Lights up

Lights up

As Showlite celebrates its 25th birthday, founder Paul Wicks looks back on the company’s history and reflects on the industry.
Waste not, want not

Waste not, want not

Soraya Gadelrab, portfolio director – food, drink & packaging at Fresh Montgomery, on the organiser’s partnership with charity City Harvest.

Latest Galleries

London Dungeon Lates

London Dungeon Lates

The London Dungeons has launched a unique nighttime experience with the theme of the seven deadly sins. The adults only tour includes seven themed food offerings and a range of themed drinks.
This Morning Live

This Morning Live

Tens of thousands of fans descended on the NEC on 18-21 May for This Morning Live, to see talent from ITVs award-winning daytime programme arrive in style.
Ideal Home Show Scotland

Ideal Home Show Scotland

The Ideal Home Show return to Glasgow for its 70th Anniversary on 26-29 May, introducing the all-new Eat & Drink Festival to Scottish fans.