Let's stick together

OrganisersVenuesConferenceExhibitionConference CentreShell+-

Mash Media MD Julian Agostini on a fresh direction for the Industry Expansion Initiative. The Industry Expansion Initiative (IEI) was established for the greater good of exhibitions in the UK. After numerous consultations with its many supporters, I personally focused on visiting event management students across the country to make sure exhibitions were getting fair representation – which, it’s fair to say, was not happening. At a recent IEI meeting, we discussed trying to target the lecturers, and that is probably a more efficient use of our pooled resources. However, recent developments have led to a reappraisal of our direction. The Eventice, a laudable competition that sees students face a number of challenges in order to secure a job within the industry, will now be run alongside Mash Media’s Event Production Show. The Apprentice-style show is backed by the industry, and is a user-friendly format that attracts quality entrants. So with academia seemingly covered, and the brightest of the new crop enticed towards shiny exhibitions rather than muddy festivals, I felt we should be casting our net wider. When I first came up with the idea of the IEI, one of the main aims was to generate more shows. I thought this would be best achieved by supporting small organisers, and by bringing new organisers into the market. However, recent reports from such ‘independents’ suggest that this is a lost cause. I have heard desperate tales from two small organisers who found themselves the victims of their own success.Having spotted an opportunity, taken all of the risk and sweated blood to make their shows happen, they then had them “stolen” by the big boys. This can be easily dismissed as the nature of business, but it is also no way for us to get more players in the market, and some fresh ideas. With that in mind, the IEI will now aim to be a body that actively supports new shows by leveraging our partnerships and position. Need a venue? We can help with that? Don’t know where to start with shell scheme? We do. The IEI will act as a catalyst to nurture new shows by bringing stakeholders together in joint ventures, and try to secure third-party funding. We also hope that IEI backing will help ward off any unwelcome attention should those shows succeed. We all need to give a little to make a difference, and to keep our industry alive.The IEI is supported by the Scottish Exhibition and Conference Centre, Perton Signs, N200, Moyne Exhibitions, Earls Court and Olympia Venues, Compass Group, ASP and Peterborough Arena. If you’d like to know more about the IEI or want to support it, please email: jagostini@mashmedia.net This was first published in the October issue of EN. Any comments? E-mail exhibitionnews@mashmedia.net

Julian Agostini
Posted by Julian Agostini
PopularComments
Twitter Facebook Google+ LinkedIn

Related Stories

Movers & Shakers 22/03/17

People moves at ExCeL London, Blitz|GES and more

New network for young #eventprofs launches

A new network aimed at young professionals in the business events industry has been launched, in the form of Meetings + Millennials.

Membership increase for ABPCO

The Association of British Professional Conference Organisers (ABPCO) has reported a significant increase in interest from event organisers and industry suppliers looking to join professional organisations, with a membership growth of 20 per cent in the last year.

Others on EN

Positive challenges ahead

Positive challenges ahead

Chris Criscione, ESSA board chair and managing director Equinox Design looks ahead to ESSA’s next decade.
Don't knock it

Don't knock it

New technologies always seem outlandish, until they don’t, says Simon Clayton, chief ideas officer at RefTech.
Good practice with data

Good practice with data

Simon Clayton, chief ideas officer at RefTech, on being open, transparent, and accurate about what you are doing with the data you handle.

CONFEX 2017 LIVE

Most Read Stories

Lourda Derry: Making the connection

Lourda Derry: Making the connection

Lourda Derry, director of Easyfairs UK addresses the science behind operations and the profile of our audiences.
Steve Monnington: The Dealmaker in March

Steve Monnington: The Dealmaker in March

Steve Monnington of Mayfield Media Strategies, runs the rule over the latest global exhibition deals.
Helen Lowe: Marketing déjà vu

Helen Lowe: Marketing déjà vu

Helen Lowe, events and marketing manager at Europa International, talks about the importance of keeping up with the creativity amidst the chaos.

Latest News

Movers & Shakers 22/03/17

Movers & Shakers 22/03/17

People moves at ExCeL London, Blitz|GES and more
New network for young #eventprofs launches

New network for young #eventprofs launches

A new network aimed at young professionals in the business events industry has been launched, in the form of Meetings + Millennials.
Membership increase for ABPCO

Membership increase for ABPCO

The Association of British Professional Conference Organisers (ABPCO) has reported a significant increase in interest from event organisers and industry suppliers looking to join professional organisations, with a membership growth of 20 per cent in the last year.

Latest Features

2 Minutes With Emily Shaw

2 Minutes With Emily Shaw

The new strategy director at FreemanXP talks rigour, empathy and Sharpies in all the colours of the rainbow.
The Wheel Deal

The Wheel Deal

What do you get when you cross a Hollywood film studio with a UK event organiser? A £25m deal and the launch of Fast & Furious Live of course...
Always have a back-up

Always have a back-up

In EN’s monthly Crisis Management column, Manny Singh, managing director of The National Asian Wedding Show, advocates the importance of having back-up systems in place.

Latest Galleries

London Book Fair 2017

London Book Fair 2017

From 14 to 16 March, more than 25,000 visitors from over 130 countries visited Olympia London for the 46th edition of The London Book Fair. A year of celebration, highlights included a tribute to The Wizard of Oz’s yellow brick road, the 20th anniversary of Harry Potter, 70 years of Indian independence and much more.
LondonEdge celebrates 35th show

LondonEdge celebrates 35th show

Alternative fashion show LondonEdge returned to the Business Design Centre on 12-13 February, celebrating its 35th edition.
Crufts 2017

Crufts 2017

Pedigree dog show, Crufts, once again celebrated all that is great about dogs when it returned to the NEC on 9-12 March. The show attracts around 22,000 dogs annually from around the world, competing for a place in the prestigious Best in Show final.