Let's stick together

OrganisersVenuesConferenceExhibitionConference CentreShell+-

Mash Media MD Julian Agostini on a fresh direction for the Industry Expansion Initiative. The Industry Expansion Initiative (IEI) was established for the greater good of exhibitions in the UK. After numerous consultations with its many supporters, I personally focused on visiting event management students across the country to make sure exhibitions were getting fair representation – which, it’s fair to say, was not happening. At a recent IEI meeting, we discussed trying to target the lecturers, and that is probably a more efficient use of our pooled resources. However, recent developments have led to a reappraisal of our direction. The Eventice, a laudable competition that sees students face a number of challenges in order to secure a job within the industry, will now be run alongside Mash Media’s Event Production Show. The Apprentice-style show is backed by the industry, and is a user-friendly format that attracts quality entrants. So with academia seemingly covered, and the brightest of the new crop enticed towards shiny exhibitions rather than muddy festivals, I felt we should be casting our net wider. When I first came up with the idea of the IEI, one of the main aims was to generate more shows. I thought this would be best achieved by supporting small organisers, and by bringing new organisers into the market. However, recent reports from such ‘independents’ suggest that this is a lost cause. I have heard desperate tales from two small organisers who found themselves the victims of their own success.Having spotted an opportunity, taken all of the risk and sweated blood to make their shows happen, they then had them “stolen” by the big boys. This can be easily dismissed as the nature of business, but it is also no way for us to get more players in the market, and some fresh ideas. With that in mind, the IEI will now aim to be a body that actively supports new shows by leveraging our partnerships and position. Need a venue? We can help with that? Don’t know where to start with shell scheme? We do. The IEI will act as a catalyst to nurture new shows by bringing stakeholders together in joint ventures, and try to secure third-party funding. We also hope that IEI backing will help ward off any unwelcome attention should those shows succeed. We all need to give a little to make a difference, and to keep our industry alive.The IEI is supported by the Scottish Exhibition and Conference Centre, Perton Signs, N200, Moyne Exhibitions, Earls Court and Olympia Venues, Compass Group, ASP and Peterborough Arena. If you’d like to know more about the IEI or want to support it, please email: jagostini@mashmedia.net This was first published in the October issue of EN. Any comments? E-mail exhibitionnews@mashmedia.net

Julian Agostini
Posted by Julian Agostini
PopularComments
Twitter Facebook Google+ LinkedIn

Related Stories

Exhibition World launches Global Exhibitions Day Awards

Exhibition World, the sister magazine of Exhibition News, has launched the inaugural Global Exhibitions Day Awards, celebrating the diverse creative initiatives occurring globally around 7 June.

Future In 15 episode 3: ExCel London's James Rees on co-operation and using space

In Episode Three of Future In 15, James Rees, director of conferences & events at ExCel London, shares how the venue repurposed under-utilised space to create CentrEd.

Movers & Shakers 26/04/17

People moves at Blitz|GES, Gallowglass, Mojo Barriers and more.

Others on EN

Apps – what are they good for?

Apps – what are they good for?

Exhibition apps are about as useful as a chocolate teapot, says Reftech’s Simon Clayton.
Fit for the 21st century

Fit for the 21st century

Andrew Harrison, ESSA director, says we should always fight to bring talent into the industry and encourage an appetite for success.
I'm a believer

I'm a believer

Sam Cande, group commercial director at Centaur Media, says no secret sales technique can compete with belief in a product.

CONFEX 2017 LIVE

Most Read Stories

Fit for the 21st century

Fit for the 21st century

Andrew Harrison, ESSA director, says we should always fight to bring talent into the industry and encourage an appetite for success.
I'm a believer

I'm a believer

Sam Cande, group commercial director at Centaur Media, says no secret sales technique can compete with belief in a product.
Lourda Derry: Making the connection

Lourda Derry: Making the connection

Lourda Derry, director of Easyfairs UK addresses the science behind operations and the profile of our audiences.

Latest News

IGNITION to return to the SEC

IGNITION to return to the SEC

Following a successful inaugural event in 2016, IGNITION Festival of Motoring will be returning to the Scottish Event Campus (SEC) on 4-6 August.
Exhibition World launches Global Exhibitions Day Awards

Exhibition World launches Global Exhibitions Day Awards

Exhibition World, the sister magazine of Exhibition News, has launched the inaugural Global Exhibitions Day Awards, celebrating the diverse creative initiatives occurring globally around 7 June.
Future In 15 episode 3: ExCel London's James Rees on co-operation and using space

Future In 15 episode 3: ExCel London's James Rees on co-operation and using space

In Episode Three of Future In 15, James Rees, director of conferences & events at ExCel London, shares how the venue repurposed under-utilised space to create CentrEd.

Latest Features

Alt Venues: Stamford Bridge

Alt Venues: Stamford Bridge

In our monthly Alternative Venues feature, EN pays a visit to Stamford Bridge.
Breaking barriers

Breaking barriers

The London Muslim Lifestyle Show is bringing Muslim businesses to the world stage, despite the occasional far-right protest.
My Working Life by David Chalmers

My Working Life by David Chalmers

The senior marketing director, Europe, at Cvent discusses how he got into the industry, his inspirational children and why he’s called The Doctor.

Latest Galleries

A sneak peak at Somerset House's new event space

A sneak peak at Somerset House's new event space

Some of the industry’s leading event organisers were treated to an exclusive preview of Somerset House’s largest and most versatile indoor event space at an open house event on 19-20 April.
EN Awards 2017

EN Awards 2017

The best of the exhibition industry were out in force on 30 March at ExCeL London for the 11th annual EN Awards.
Natural & Organic Products Europe 2017

Natural & Organic Products Europe 2017

The 2017 Natural & Organic Products Europe celebrated its 21st edition earlier this month (2-3 April) as well as attracting its biggest attendance yet to ExCeL London.