‘We are the torchbearers’

Supplier and ContractorsEvents and ShowsOrganisersVenues+-
julian-arms-new-resized.jpg

Julian Agostini, Mash Media MD, on the importance of sticking to your guns and not making excuses.

 

Do people even bother with New Year’s resolutions anymore? Happy New Year by the way.


It seems to be widely accepted now that these are only set for mild amusement. No one actually believes that they are going to be achieved, not even you, the person who sets them. What’s that all about?


My father would be spinning in his grave. He was a very laid-back man but an absolute stickler for doing what you said you were going to do. It was the only thing that ever really riled him and, in my eyes at least, made him special.


No doubt we all attended our fair share of Christmas parties over the Yuletide period, but how many other invites did we accept, yet not quite make? Is that OK?


Of course it isn’t. Let’s be brutally honest: it’s plain rude and demonstrates a total lack of breeding. Look, we all know it’s easy to get away with and the excuses you can just choose from (which no one truly believes) are endless. Here are a few favourites:

‘I got stuck in a meeting’
‘Called into an emergency troubleshoot by the boss’
‘Just so busy at work...couldn’t get away from the office’
‘A client has come in from abroad’
‘Been to so many things just needed to spend some time with the family’
‘Went home ill...just exhausted, I think’
‘Had to pick up my child’

The list goes on, but we all know what these all translate to: When I needed to make the effort, I just didn’t fancy it.


It’s all justifiable in our own heads if we want it to be, but the reality is that none of us were brought up like that and it’s simply not acceptable behaviour. That in itself should make us reflect, but there’s more to this that makes it worse.


Of all the people in the world, how can event organisers be comfortable as no-shows? It’s like the bullied kid at school ending up being a bully – is that what we are?


We are the torchbearers, the standard carriers for events of all types, are we not?


What is one of our key bugbears? The no-show, of course; people who say they are going to come and then don’t for no good reason. There is safety in numbers – everybody lets everyone down.


Yes doesn’t mean yes anymore. In the wider world, an excuse is no longer even required because reliability is so unusual. Scary, but we all just take it; more than that, we factor it into our thinking and planning.


It would be easy to accept these ever-decreasing standards, but in the words of some Welsh band, ‘If you tolerate this, then your children will be next’.


Continuing the music theme, if we want to make a change then we start with the man in the mirror.


If we are worse than anybody, as an industry, at not turning up when we said we would, then how can we expect our staff or customers to be any different? Once it reaches the staff and customers, you can guarantee that this attitude will permeate every pore and our whole industry reeks of it.


Too far-gone to change it? Come on. We’re the industry that never ducks a challenge; we change the world because we’re always showing that what ordinary folk think is impossible, exhibition people make possible.
So here’s my challenge: How about an industry resolution this year?


We don’t have to go to everything, or indeed anything, BUT if we say we’re going to go, then we’ll be there. If we should fail on any occasion, it’s £50 to charity, for example.


Improve our own standards and in two or three years, you might just see your pre-registration turn into a few more visitors…or we could just pretend to give up smoking!

Julian Agostini
Posted by Julian Agostini
PopularComments
Twitter Facebook Google+ LinkedIn

Related Stories

Industry reacts to Manchester Arena attack

Following the explosion at Manchester Arena yesterday evening, which killed 22 and injured 59, associations and venues in the events industry have released statements.

AEO and SISO launch Independent Organiser Network

The Association of Event Organisers (AEO) and the Society of Independent Show Organizers (SISO) have entered into a reciprocity agreement following a meeting between their members last month.

BRICKLIVE to partner with Toys R Us

Lego event BRICKLIVE has announced a new partnership with toy megastore chain Toys R Us, which will be hosting a pop-up at the show.

Others on EN

Show or tell?

Show or tell?

Roopi Woodall, marketing manager at the QEII Centre, asks if the art of conversation on social media is dead – and how to engage with audiences if that’s the case.
You get what you ask for

You get what you ask for

Sue Berry, managing director at TimelessTime Ltd, discusses the importance of people metrics and measurable objectives.
The Anti Cyber Attack Checklist

The Anti Cyber Attack Checklist

Following the global cyber attack on 12 May, event tech supplier RefTech has compiled a checklist for individuals and companies to follow to help them reduce the risk of future attacks.

EN Awards Highlights

silverstream.tv

Most Read Stories

Fit for the 21st century

Fit for the 21st century

Andrew Harrison, ESSA director, says we should always fight to bring talent into the industry and encourage an appetite for success.
I'm a believer

I'm a believer

Sam Cande, group commercial director at Centaur Media, says no secret sales technique can compete with belief in a product.
Lourda Derry: Making the connection

Lourda Derry: Making the connection

Lourda Derry, director of Easyfairs UK addresses the science behind operations and the profile of our audiences.

Latest News

Industry reacts to Manchester Arena attack

Industry reacts to Manchester Arena attack

Following the explosion at Manchester Arena yesterday evening, which killed 22 and injured 59, associations and venues in the events industry have released statements.
AEO and SISO launch Independent Organiser Network

AEO and SISO launch Independent Organiser Network

The Association of Event Organisers (AEO) and the Society of Independent Show Organizers (SISO) have entered into a reciprocity agreement following a meeting between their members last month.
BRICKLIVE to partner with Toys R Us

BRICKLIVE to partner with Toys R Us

Lego event BRICKLIVE has announced a new partnership with toy megastore chain Toys R Us, which will be hosting a pop-up at the show.

Latest Features

Students: Pests or guests?

Students: Pests or guests?

It’s a question all organisers have to address – what should my show’s relationship with students look like?
Flying the nest

Flying the nest

Ever thought about going freelance? Do you have what it takes to go solo? Three event professionals tell EN their stories of building their own businesses.
Spreading the word

Spreading the word

With Global Exhibitions Day just a couple of months away, EN asks what three global exhibition associations are doing to celebrate this year.

Latest Galleries

Grand Designs Live 2017

Grand Designs Live 2017

The 13th edition of Media 10’s Grand Designs Live returned to ExCeL London from 29 April to 7 May, featuring more than 500 exhibitors across six key sections. Grand Designs star Kevin McCloud one again hosted the nine-day exhibition.
Insomnia60

Insomnia60

Over 50,000 video game fans from across the country descended on Birmingham’s NEC on 14-17 April for Insomnia60, the UK’s largest gaming festival.
A sneak peak at Somerset House's new event space

A sneak peak at Somerset House's new event space

Some of the industry’s leading event organisers were treated to an exclusive preview of Somerset House’s largest and most versatile indoor event space at an open house event on 19-20 April.