‘We are the torchbearers’

Supplier and ContractorsEvents and ShowsOrganisersVenues+-
julian-arms-new-resized.jpg

Julian Agostini, Mash Media MD, on the importance of sticking to your guns and not making excuses.

 

Do people even bother with New Year’s resolutions anymore? Happy New Year by the way.


It seems to be widely accepted now that these are only set for mild amusement. No one actually believes that they are going to be achieved, not even you, the person who sets them. What’s that all about?


My father would be spinning in his grave. He was a very laid-back man but an absolute stickler for doing what you said you were going to do. It was the only thing that ever really riled him and, in my eyes at least, made him special.


No doubt we all attended our fair share of Christmas parties over the Yuletide period, but how many other invites did we accept, yet not quite make? Is that OK?


Of course it isn’t. Let’s be brutally honest: it’s plain rude and demonstrates a total lack of breeding. Look, we all know it’s easy to get away with and the excuses you can just choose from (which no one truly believes) are endless. Here are a few favourites:

‘I got stuck in a meeting’
‘Called into an emergency troubleshoot by the boss’
‘Just so busy at work...couldn’t get away from the office’
‘A client has come in from abroad’
‘Been to so many things just needed to spend some time with the family’
‘Went home ill...just exhausted, I think’
‘Had to pick up my child’

The list goes on, but we all know what these all translate to: When I needed to make the effort, I just didn’t fancy it.


It’s all justifiable in our own heads if we want it to be, but the reality is that none of us were brought up like that and it’s simply not acceptable behaviour. That in itself should make us reflect, but there’s more to this that makes it worse.


Of all the people in the world, how can event organisers be comfortable as no-shows? It’s like the bullied kid at school ending up being a bully – is that what we are?


We are the torchbearers, the standard carriers for events of all types, are we not?


What is one of our key bugbears? The no-show, of course; people who say they are going to come and then don’t for no good reason. There is safety in numbers – everybody lets everyone down.


Yes doesn’t mean yes anymore. In the wider world, an excuse is no longer even required because reliability is so unusual. Scary, but we all just take it; more than that, we factor it into our thinking and planning.


It would be easy to accept these ever-decreasing standards, but in the words of some Welsh band, ‘If you tolerate this, then your children will be next’.


Continuing the music theme, if we want to make a change then we start with the man in the mirror.


If we are worse than anybody, as an industry, at not turning up when we said we would, then how can we expect our staff or customers to be any different? Once it reaches the staff and customers, you can guarantee that this attitude will permeate every pore and our whole industry reeks of it.


Too far-gone to change it? Come on. We’re the industry that never ducks a challenge; we change the world because we’re always showing that what ordinary folk think is impossible, exhibition people make possible.
So here’s my challenge: How about an industry resolution this year?


We don’t have to go to everything, or indeed anything, BUT if we say we’re going to go, then we’ll be there. If we should fail on any occasion, it’s £50 to charity, for example.


Improve our own standards and in two or three years, you might just see your pre-registration turn into a few more visitors…or we could just pretend to give up smoking!

Julian Agostini
Posted by Julian Agostini
PopularComments
Twitter Facebook Google+ LinkedIn

Related Stories

Revenue rise for Ascential since IPO

Events and publishing group Ascential plc has had a ’a good year with strong organic growth’, driven by the launch of new products.

Record breaking 2016 for Event Marketing Solutions

Global roadshow specialist Event Marketing Solutions (EMS) has announced a record-breaking financial year, with profits reaching £1.04m for the year ending December 2016.

VisitBritain launches new Business Events @ExploreGB event

VisitBritain has announced the launch of a one-day event, to promote Britain as a business events destination to international buyers.

Others on EN

Good practice with data

Good practice with data

Simon Clayton, chief ideas officer at RefTech, on being open, transparent, and accurate about what you are doing with the data you handle.
Beware of the punter

Beware of the punter

Trevor Punt, managing director of TBG Group, on the rise of the stereotypical punter and the need for nerves of steel.
Peer to peer

Peer to peer

Will Broadfoot, director of Footfall Events & Marketing on unlocking exhibitor potential and improving participation.

WATCH THE EN AWARDS 2016 HIGHLIGHTS


silverstream.tv

Most Read Stories

Lourda Derry: Making the connection

Lourda Derry: Making the connection

Lourda Derry, director of Easyfairs UK addresses the science behind operations and the profile of our audiences.
Steve Monnington: The Dealmaker in March

Steve Monnington: The Dealmaker in March

Steve Monnington of Mayfield Media Strategies, runs the rule over the latest global exhibition deals.
Helen Lowe: Marketing déjà vu

Helen Lowe: Marketing déjà vu

Helen Lowe, events and marketing manager at Europa International, talks about the importance of keeping up with the creativity amidst the chaos.

Latest News

Revenue rise for Ascential since IPO

Revenue rise for Ascential since IPO

Events and publishing group Ascential plc has had a ’a good year with strong organic growth’, driven by the launch of new products.
Record breaking 2016 for Event Marketing Solutions

Record breaking 2016 for Event Marketing Solutions

Global roadshow specialist Event Marketing Solutions (EMS) has announced a record-breaking financial year, with profits reaching £1.04m for the year ending December 2016.
VisitBritain launches new Business Events @ExploreGB event

VisitBritain launches new Business Events @ExploreGB event

VisitBritain has announced the launch of a one-day event, to promote Britain as a business events destination to international buyers.

Latest Features

Come to Confex and be inspired

Come to Confex and be inspired

The exhibition and events industry is all about the power of face-to-face, the art of exhibiting and networking with old friends and new, which is why EN would like to personally invite you to attend International Confex to learn more.
When is the right time?

When is the right time?

It’s all very well having a successful show, but how do UK exhibition organisers replicate their success across the country and overseas? Three event profs share their experiences
Stand and deliver

Stand and deliver

When it comes to exhibition stands, the only limits are the exhibitor’s imagination (and floor space and budget), three stand building firms tell EN.

Latest Galleries

100% Optical 2017

100% Optical 2017

More than 8,000 visitors arrived at ExCeL London on 4-6 February for the fourth edition of 100% Optical. The show featured more than 175,000 frames, catwalk performances and a comprehensive education programme.
Cumbria Flood Expo 2017

Cumbria Flood Expo 2017

The inaugural Cumbria Flood Expo, organised by flood emergency response charity CERT UK, took place on 2-3 February at Carlisle Racecourse.
Mexia Communications at 10

Mexia Communications at 10

PR and content marketing agency Mexia Communications celebrated its 10th anniversary with a Mexican Fiesta at the Royal College of Physicians on 26 January.