The Industry Initiative announcement

Video
Twitter Facebook Google+ LinkedIn

Mash Media has launched an industry-wide initiative to recognise the events industry’s campaigns and activities that give back to communities, charities and businesses.

 

Called the Industry Initiative (I.I), the campaign includes a flag logo that can be used as a kite mark of recognition for worthy activities.

 

The event organiser and publisher hope the I.I will encourage collaboration on industry campaigns and underline the full scale of outstanding initiatives that take place throughout the year.

 

“It is our ambition that the symbol of the I.I flag will be seen as a rallying tool for those who are doing something for the benefit of the industry,” said Jamie Wallis, creative director of Mash Media.

 

“We hope the I.I flag will encourage cooperation between all corporations, big and small, to join in on industry initiatives and drive them forward.”

 

Wallis added that as long as the event or initiative serves to better the industry (i.e its purpose is education, mentoring, awareness, charity etc) and is a cooperative, Mash Media will issue the I.I kite mark and back the cause.

 

If you would like to use the I.I Flag, email jwallis@mashmedia.net or ii@mashmedia.net.

Twitter Facebook Google+ LinkedIn

Related Stories

Personal and commercial impact of Fast Forward 15 revealed

Fast Forward 15 has inspired mentees to take some positive career steps, according to an independent evaluation of the programme by Dr Katherine Dashper at Leeds Beckett University.

10th Sticky Wicket first to adopt Industry Initiative

Fundraising cricket tournament Sticky Wicket is set to be the first event to adopt the newly-launched Industry Initiative (I.I) kite mark, as it celebrates its 10th anniversary this year.

Mash Media launches Industry Initiative

Mash Media has launched an industry-wide initiative to recognise the events industry’s campaigns and activities that give back to communities, charities and businesses.

Elsewhere on EN

Fast Forward 15 encourages future female talent to apply

Fast Forward 15 encourages future female talent to apply

Industry initiative Fast Forward 15 is looking for its third intake of mentees.
ESSA partners with Department for International Trade

ESSA partners with Department for International Trade

The Event Supplier and Services Association (ESSA) has announced it has entered into a partnership with the Department for International Trade (DIT) aimed at giving members resources for overseas trading.
Hiring companies announced for The Eventice

Hiring companies announced for The Eventice

Apprentice-style competition The Eventice has announced that Bluehat Group, Artexis Easyfairs and Identity Group will be offering event industry roles to the winners.

WATCH THE EN AWARDS 2016 HIGHLIGHTS


silverstream.tv

Most read Stories

EN Awards People Finalists revealed

EN Awards People Finalists revealed

The first group of the highly anticipated shortlist for the EN Awards has been announced, including Best Newcomer and Best Event Director categories.
Reactions from events industry following Britain’s vote to leave EU

Reactions from events industry following Britain’s vote to leave EU

As the UK has voted to leave the European Union with a 52 per cent majority result, EN has spoken to members of the exhibition and events industry, to gauge their initial reactions on the future of the UK and their businesses.
And the Show category finalists are...

And the Show category finalists are...

The final shortlist group for this year’s EN Awards has been announced, including Best Consumer Show Marketing Campaign, Best Brand Expansion and Best Trade Show.

Latest Features

The art of brewing

The art of brewing

If you’re having a dry January, look away. Thirsty ale lovers read on for a taste of the upcoming Manchester Beer and Cider Festival.
Last Word with Ed Tranter

Last Word with Ed Tranter

The managing director of MA Exhibitions on his ocean blue Gibson Les Paul, wanting a licence to kill and being pen pals with the Queen.
My Working Life by Thomas Standley

My Working Life by Thomas Standley

The managing director, Technology, CloserStill Media on being an Essex boy with a Suffolk twist, his love of cooking and having a potty mouth.

Latest Galleries

London Boat Show 2017

London Boat Show 2017

Award-winning British actress Joanna Lumley OBE was on hand when the London Boat Show officially opened to crowds at ExCeL London.
NHM’s last dance with Dippy

NHM’s last dance with Dippy

The Natural History Museum hosted a New Year celebration for 600 revellers to make history and be part of the final event with the iconic Dippy the Diplodocus in the Hintze Hall.
Christmas lunch at ExCeL

Christmas lunch at ExCeL

Mash Media, ExCeL London and Brand Events came together with other industry bodies to host a festive lunch across East End London for Newham communities.

Latest Opinions

10 years in the making

10 years in the making

As the association has gone from strength to strength over the last 10 years, Andrew Harrison, ESSA director talks achievements, expertise and knowledge.
The Dealmaker in January

The Dealmaker in January

Steve Monnington of Mayfield Media Strategies runs the rule over the latest global exhibition deals.
‘We are the torchbearers’

‘We are the torchbearers’

Julian Agostini, Mash Media MD, on the importance of sticking to your guns and not making excuses.