The Industry Initiative announcement

Video
Twitter Facebook Google+ LinkedIn

Mash Media has launched an industry-wide initiative to recognise the events industry’s campaigns and activities that give back to communities, charities and businesses.

 

Called the Industry Initiative (I.I), the campaign includes a flag logo that can be used as a kite mark of recognition for worthy activities.

 

The event organiser and publisher hope the I.I will encourage collaboration on industry campaigns and underline the full scale of outstanding initiatives that take place throughout the year.

 

“It is our ambition that the symbol of the I.I flag will be seen as a rallying tool for those who are doing something for the benefit of the industry,” said Jamie Wallis, creative director of Mash Media.

 

“We hope the I.I flag will encourage cooperation between all corporations, big and small, to join in on industry initiatives and drive them forward.”

 

Wallis added that as long as the event or initiative serves to better the industry (i.e its purpose is education, mentoring, awareness, charity etc) and is a cooperative, Mash Media will issue the I.I kite mark and back the cause.

 

If you would like to use the I.I Flag, email jwallis@mashmedia.net or ii@mashmedia.net.

Twitter Facebook Google+ LinkedIn

Related Stories

Personal and commercial impact of Fast Forward 15 revealed

Fast Forward 15 has inspired mentees to take some positive career steps, according to an independent evaluation of the programme by Dr Katherine Dashper at Leeds Beckett University.

10th Sticky Wicket first to adopt Industry Initiative

Fundraising cricket tournament Sticky Wicket is set to be the first event to adopt the newly-launched Industry Initiative (I.I) kite mark, as it celebrates its 10th anniversary this year.

Mash Media launches Industry Initiative

Mash Media has launched an industry-wide initiative to recognise the events industry’s campaigns and activities that give back to communities, charities and businesses.

Elsewhere on EN

Searcys collection launches event showcase

Searcys collection launches event showcase

Searcys, a collection of UK restaurants, bars and venues, has announced a series of summer pop-ups and event spaces designed to showcase several of its 29 venues.
Circdata reveals launch of new Organiser Portal

Circdata reveals launch of new Organiser Portal

Event registration specialist Circdata has announced the launch of its Organiser Portal, as part of the new Fusion 2.0 event technology platform.
Blackhawk to sell off Grass Roots Meetings & Events division

Blackhawk to sell off Grass Roots Meetings & Events division

California-based Blackhawk Network intends to sell the Meetings & Events division of Grass Roots, a company it acquired in 2016 for a reported US$118m.

CONFEX 2017 LIVE

Most read Stories

And the #ENAwards finalists are…

And the #ENAwards finalists are…

The countdown timer has run out. After weeks of companies submitting award entries and sweating over it, there is just one thing left to do before the big night: Announce the shortlist.
EN Awards People Finalists revealed

EN Awards People Finalists revealed

The first group of the highly anticipated shortlist for the EN Awards has been announced, including Best Newcomer and Best Event Director categories.
Reactions from events industry following Britain’s vote to leave EU

Reactions from events industry following Britain’s vote to leave EU

As the UK has voted to leave the European Union with a 52 per cent majority result, EN has spoken to members of the exhibition and events industry, to gauge their initial reactions on the future of the UK and their businesses.

Latest Features

My Working Life by Richard Jarvill

My Working Life by Richard Jarvill

The managing director of JMT talks furniture and floorcoverings, his first foray into events and being an extra in a Brad Pitt film.
2 Minutes With Emily Shaw

2 Minutes With Emily Shaw

The new strategy director at FreemanXP talks rigour, empathy and Sharpies in all the colours of the rainbow.
The Wheel Deal

The Wheel Deal

What do you get when you cross a Hollywood film studio with a UK event organiser? A £25m deal and the launch of Fast & Furious Live of course...

Latest Galleries

London Book Fair 2017

London Book Fair 2017

From 14 to 16 March, more than 25,000 visitors from over 130 countries visited Olympia London for the 46th edition of The London Book Fair. A year of celebration, highlights included a tribute to The Wizard of Oz’s yellow brick road, the 20th anniversary of Harry Potter, 70 years of Indian independence and much more.
LondonEdge celebrates 35th show

LondonEdge celebrates 35th show

Alternative fashion show LondonEdge returned to the Business Design Centre on 12-13 February, celebrating its 35th edition.
Crufts 2017

Crufts 2017

Pedigree dog show, Crufts, once again celebrated all that is great about dogs when it returned to the NEC on 9-12 March. The show attracts around 22,000 dogs annually from around the world, competing for a place in the prestigious Best in Show final.

Latest Opinions

This time, it’s personal

This time, it’s personal

Christine Martin, marketing director EMEA at GES, discusses how the live events industry can get ahead of the mass customisation curve.
The price of free speech?

The price of free speech?

RefTech’s Simon Clayton says letting speakers pay to host sessions might work once, but in the long term visitors will feel disappointed and duped.
Positive challenges ahead

Positive challenges ahead

Chris Criscione, ESSA board chair and managing director Equinox Design looks ahead to ESSA’s next decade.