The Industry Initiative announcement

Video
Twitter Facebook Google+ LinkedIn

Mash Media has launched an industry-wide initiative to recognise the events industry’s campaigns and activities that give back to communities, charities and businesses.

 

Called the Industry Initiative (I.I), the campaign includes a flag logo that can be used as a kite mark of recognition for worthy activities.

 

The event organiser and publisher hope the I.I will encourage collaboration on industry campaigns and underline the full scale of outstanding initiatives that take place throughout the year.

 

“It is our ambition that the symbol of the I.I flag will be seen as a rallying tool for those who are doing something for the benefit of the industry,” said Jamie Wallis, creative director of Mash Media.

 

“We hope the I.I flag will encourage cooperation between all corporations, big and small, to join in on industry initiatives and drive them forward.”

 

Wallis added that as long as the event or initiative serves to better the industry (i.e its purpose is education, mentoring, awareness, charity etc) and is a cooperative, Mash Media will issue the I.I kite mark and back the cause.

 

If you would like to use the I.I Flag, email jwallis@mashmedia.net or ii@mashmedia.net.

Twitter Facebook Google+ LinkedIn

Related Stories

Banqueting House to offer daytime venue hire

Banqueting House, one of six venues cared for by charity Historic Royal Palaces, has announced that it will now offer day closure for clients to hold events.

Cumbria Flood Expo 2017

The inaugural Cumbria Flood Expo, organised by flood emergency response charity CERT UK, took place on 2-3 February at Carlisle Racecourse.

Inaugural Cumbria Flood Expo hailed a success

The first ever Cumbria Flood Expo, organised by flood emergency response charity CERT UK, welcome more than 350 visitors to the Carlise Racecourse on 2-3 February.

Elsewhere on EN

Artexis Easyfairs wins the 2017 UFI Education Award

Artexis Easyfairs wins the 2017 UFI Education Award

UFI, the Global Association of the Exhibition Industry, has named Artexis Easyfairs as winner of the 2017 UFI Education Award.
The NEC to drive 2022 Commonwealth bid

The NEC to drive 2022 Commonwealth bid

The city of Birmingham is to place The NEC at the centre of its bid to host the 2022 Commonwealth Games.
New Upper Street Events CEO announced

New Upper Street Events CEO announced

Upper Street Events (USE) announced today that Julie Harris, formerly group managing director of Immediate Media Company, has been appointed as CEO.

The Showlite Heroes

Most read Stories

And the #ENAwards finalists are…

And the #ENAwards finalists are…

The countdown timer has run out. After weeks of companies submitting award entries and sweating over it, there is just one thing left to do before the big night: Announce the shortlist.
RDS launches RDS Venue brand

RDS launches RDS Venue brand

Philanthropic organisation the Royal Dublin Society (RDS) has announced that RDS Venue will be launched as a separate visual identity from the main RDS brand.
EN Awards People Finalists revealed

EN Awards People Finalists revealed

The first group of the highly anticipated shortlist for the EN Awards has been announced, including Best Newcomer and Best Event Director categories.

Latest Features

Gateway to Europe

Gateway to Europe

EN catches up with the MD of newly rebranded JMT, fresh from their win at the EN Awards
Lights up

Lights up

As Showlite celebrates its 25th birthday, founder Paul Wicks looks back on the company’s history and reflects on the industry.
Waste not, want not

Waste not, want not

Soraya Gadelrab, portfolio director – food, drink & packaging at Fresh Montgomery, on the organiser’s partnership with charity City Harvest.

Latest Galleries

London Dungeon Lates

London Dungeon Lates

The London Dungeons has launched a unique nighttime experience with the theme of the seven deadly sins. The adults only tour includes seven themed food offerings and a range of themed drinks.
This Morning Live

This Morning Live

Tens of thousands of fans descended on the NEC on 18-21 May for This Morning Live, to see talent from ITVs award-winning daytime programme arrive in style.
Ideal Home Show Scotland

Ideal Home Show Scotland

The Ideal Home Show return to Glasgow for its 70th Anniversary on 26-29 May, introducing the all-new Eat & Drink Festival to Scottish fans.

Latest Opinions

A one-time opportunity

A one-time opportunity

As the countdown continues to the GDPR, event profs need to prepare, says Hellen Beveridge, head of strategic insight at Circdata.
National mourning

National mourning

Mark Blair, divisional director of InEvexco, considers the insurance implications of the death of a monarch.
David's Inferno: The comfort zone

David's Inferno: The comfort zone

In the first of his new series of monthly columns, Cvent’s senior marketing director David Chalmers says it’s important to break out of the comfort zone.